Marketing to Millennials

man-person-clouds-appleUp to 84 percent of millennials don’t trust traditional advertising.  If you are not informing and entertaining them – you aren’t reaching them.

Are millennials your target market?

To market to millennials you need to

  • Offer Fast Solutions
  • Get on Social Media
  • Keep it Mobile Friendly
  • Make the VALUE of What You Offer CLEAR
  • Don’t Do Marketing Narrowing (if they think you are purposely targeting them, they’ll run!)

Let’s start off by defining millennials. These are people reaching young adulthood in the early 21st century, typically born between 1982 and 2004.  There are traditionally two ‘sides’ to millennials.  Generation Y (1981-1991) and Generation Z (1991-2001).  The biggest difference, and generally the only one, is focused on technology.  Gen Y grew up with computers, video games and cell phones while Gen Z grew up with tablets, smartphones and apps.  Their most common trait?  They have all played a key role in changing and transforming communication and identity.

pexels-photo-240223-2According to the 2016 National Association of Realtors (R) millennials are purchasing single family homes outside of urban areas.  The median buying age is 30 and the number one driver in choosing where to live and the type of house comes down to size vs affordability.  They are getting married, growing a family, and they need more space.

Take a look at the entire report by click HERE  from the National Association of Realtors.  Don’t be quick to rule out this generation.

If a millennial customer feels you care about them and not just the money they have to spend, you will likely find a loyal customer. Millennial customers will share their knowledge of how great it was to work with you to thousands of other people and that means free marketing for you!

Let’s recap:

  • Don’t SELL Them Anything – Help Them Buy
  • Communicate the WAY They Do – text, apps, social media
  • Say It Quickly and Clearly
  • Don’t Try So Hard to Relate – They’ll Figure You Out Quickly
  • Be A Strong Guide
  • Don’t Underestimate Their Buying Power
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