There are many books and papers out there on how to be a great salesperson. Techniques, motivations, reminders, even cute little memes to ‘inspire the salesperson within’ can be found within a simple Google search. I believe Robert Herjavec is spot on with his 5 points but if I may be so bold, I believe I know the number one essential quality in a great salesperson.
LOVE your product. If you are not absolutely and utterly in love with what you are trying to sell, I don’t believe you can succeed. When you love it – you are passionate about it, you believe in it, you believe in all the people and processes that create it and make it happen – you gotta love the product. I love watching Robert Herjavec’s reaction on Shark Tank when someone presents and they are super passionate about it. Whether or not he invests, he feeds on their energy.
Remember the last time you walked into a furniture store? I do. It was last week. I walked in and was already braced. There were several salespeople standing around, some with phones and others with tablets, and all of them with a business card in the hand. I despise being preyed on by salespeople. This one was the exception and for one reason only – this guy was completely and utterly in love with his product. We ended up talking for over an hour about not only furniture, but buying and selling ethics, the economy, the changes we’ve both seen in this particular area, and even about his 50 year marriage!
Being a passionate salesperson means you mean business. It means you care about the business and the product/services. That’s a GREAT trait!
Up to 84 percent of millennials don’t trust traditional advertising. If you are not informing and entertaining them – you aren’t reaching them.
Are millennials your target market?
To market to millennials you need to
Offer Fast Solutions
Get on Social Media
Keep it Mobile Friendly
Make the VALUE of What You Offer CLEAR
Don’t Do Marketing Narrowing (if they think you are purposely targeting them, they’ll run!)
Let’s start off by defining millennials. These are people reaching young adulthood in the early 21st century, typically born between 1982 and 2004. There are traditionally two ‘sides’ to millennials. Generation Y (1981-1991) and Generation Z (1991-2001). The biggest difference, and generally the only one, is focused on technology. Gen Y grew up with computers, video games and cell phones while Gen Z grew up with tablets, smartphones and apps. Their most common trait? They have all played a key role in changing and transforming communication and identity.
According to the 2016 National Association of Realtors (R) millennials are purchasing single family homes outside of urban areas. The median buying age is 30 and the number one driver in choosing where to live and the type of house comes down to size vs affordability. They are getting married, growing a family, and they need more space.
Take a look at the entire report by click HERE from the National Association of Realtors. Don’t be quick to rule out this generation.
If a millennial customer feels you care about them and not just the money they have to spend, you will likely find a loyal customer. Millennial customers will share their knowledge of how great it was to work with you to thousands of other people and that means free marketing for you!
Don’t SELL Them Anything – Help Them Buy
Communicate the WAY They Do – text, apps, social media
Say It Quickly and Clearly
Don’t Try So Hard to Relate – They’ll Figure You Out Quickly